LEGO-Russian Guard and domestic "Viagra". How Russia will replace Western brands that have gone completelyToday, 18:00Kirill Smolentsev
Some of the foreign brands that left the Russian market with the start of the CBO are returning to it in one way or another under new names after selling their business to local entrepreneurs. The place of those companies that do not plan to work with Russia at all in the foreseeable future is being taken by domestic brands, offering analogues of products once supplied from abroad. Read more about their successes and failures in the material 66.RU.
The manufacturer of LEGO construction sets ceased commercial activities in Russia in July 2022. Our manufacturers also know how to make constructors, but with their own flavor. Under the Igroland brand, they sell the set “The Main Temple of the Armed Forces of Russia” for 1042 parts. This one costs about 10 thousand rubles.
The company also produces a series of "Buildings of the Big City" with small versions of the Church of the Savior on Blood, the Vostochny cosmodrome, the main building of Moscow State University and even the Yeltsin Center.
The toy manufacturer Simbat also produces Lego-compatible sets of its own theme. The Russian company, unlike the Danes, does not turn to popular culture, its sets are dedicated to the military, firefighters, police and, of course, the Rosgvardia.
The popular Swedish chain IKEA left Russia last fall. It was decided to be replaced by entrepreneurs from the Republic of Belarus, where they came up with the idea of selling their own and similar goods “a la IKEA” under the SWED House brand. The first store of the network opened in one of the Moscow shopping centers, it is planned that SWED House will be present in other cities, including Yekaterinburg. You can still buy original IKEA products in Russia, for example, on Yandex.Market.
Apple was among the first to leave the Russian market, but they did not stop importing the iPhone. Parallel import helped. But the legislators decided that it could not last so long and at least at the level of employees of the presidential administration banned the use of "apple" technology. Instead, of course, their phones on the Aurora operating system. Since last year, the AYYA T1 smartphone has been actively advertised on the Web. For all the time of sale, it was eventually bought 905 times.AYYA T1 was advertised by State Duma deputies Maria Butina and Denis Maidanov.
Officials also do not trust the American Zoom platform, recommending that it be abandoned in favor of the domestic Trueconf.
In February 2023, news appeared that the American biopharmaceutical company Viatris had stopped supplying the drug Viagra to Russia to improve potency. This happened against the backdrop of high popularity: in the first three months of this year alone, the number of drugs sold increased by 40% compared to the same period last year. Viagra is not produced in Russia, but the Ministry of Health assures that there is a “technological possibility for the production of drugs with the same active substance” within the country. As an example, officials cited the drug Sildenafil-SZ.
As a preventive measure, Russian IT specialists are developing analogues of Western software products. They will be actively implemented in case popular services are blocked. In particular, we are talking about the "Russian Wikipedia" - "Runiversalis". For comparison, according to SimilarWeb, in February, the Runiversalis website received 19.6 thousand visits, while this figure for Wikipedia exceeded 133 million.
Already on the main page of "Runiversalis" a large number of items with the epithet "Russian" are mentioned.
Rutube, unlike YouTube video hosting, is also used less often by Russians - video makers prefer to receive income from the affiliate program of the American service (for which some were even recognized as foreign agents).
They plan to replace YouTube with the help of the VK Video platform. Prerequisites - the transfer of the popular show "What happened next" to the Russian platform. The audience was not only dissatisfied with the content of the release, but also complained about problems with the player of the VKontakte social network, where the show is now released exclusively.
At the end of last year, the developer of the MyOffice office suite requested government funding to improve its software. We are talking about both interface elements and the ability to translate macros (embedded in program documents) written in the Microsoft programming language. Among the customers are Rosatom and Russian Railways, which already use MyOffice. The developer believes that "in the context of cyber warfare" the use of Microsoft products threatens the economy.
Recently, it became known about the development of a competitor to the ChatGPT neural network - the SistemmaGPT chat bot. The artificial intelligence model is under testing. The authors claim that SistemmaGPT is capable of producing high-quality texts, can answer questions, suggest recipes, create a curriculum, write an essay, code or resume, or simply carry on a conversation on behalf of famous people.