This all started when I criticized the exterior aesthetic of the Havoc and the Mi-8 series. In fact it is mostly helicopters in the Russian arsenal I have issues with. I have seen both the early design and recent iteration of the Mi-8 up close, including an early model Hind that GarryB mentioned. Those are not operational now but I guess they correctly reflect the era they were from. My country used to side with the communist block a while back and purchased a lot of stuff from the USSR.
The issue with the Hip is not just exterior shape but overall craftsmanship in trimming. Mind you, I am not talking about consumer level appeal but rather a design that reveals the type of assembly process it went through, what we call industrial aesthetic. In terms of exterior form as well, this concept calls for a sleek aerodynamic shape for something that flies. This all comes after function of course. My point was that the Russians seem not to care enough to explore what forms function allows. This all might have been redundant in the old world order where their clients buy everything they make and no matter how thoughtful their designs are, the other block will not touch any of it.
I think we can all agree that the USSR lagged heavily in industrial automation and computing and it shows clearly in the industrial design aesthetic I am talking about. You can only do so many shapes and forms with manual operation. In fact this is why, despite having a vast industry, Russian light helicopters aren't still successful commercially. Light corporate helicopters are what comes close to consumer products in the aviation industry and customers are clearly not interested if it lacks some aesthetic appeal. I know they are now trying with the Ka-60 and Ansat. Those are, in my opinion, a much better effort. We will see where this goes.