This is a brief paraphrased synopsis and I have used some concepts he has not, such as "group think" and a similar situation in western Europe as regards propaganda by politicians and media against populations, but I have only done this for what I think is greater clarity without translating his entire article.
He deals with some basic psychology of what I would call the "mass mind", the natural inherent desire to be part of a crowd and not to be seen as an "outsider", and how this basic element of human nature makes us very susceptible to the modern mass media. We are told what to think in various ways, some very subtle, others rather obvious, but the outcome is that the message pushed out by the media and politicians is what we are meant to see as "normal", the "truth" and "what everybody else thinks". Those who see thro the lies are then made to feel as if their views are a minority, that they should be silent as the majority will be offended by their "incorrect" views. Well, I know this is a technique that is old and well known, but very effective as is seen in western European countries were a specific message about non European imigration is constantly chanted as a mantra and the mood music from media and politicians is that any view not in line with the "message", is wrong, or even illegal. This has happened in Ukraine, and normal people are scared to say anything about what has happened. Despite all that has happend since maidan, it is impossible to think that the majority of Ukranians outside Donbass are mindless fascists, that suddenly a small group of loonies from Galicia became all of Ukraine. Da Dzi says that the majority have fallen under the spell of the "group think", the "mass mind", and have become isolated in their own minds, scared to speak out. He says that the antidote to this is for them to see and realise the reality of what has happened and is happening. He gives examples of the casualty figures suffered by National Guard and Army since the beginning of the war, 50,000 he says, and that those who do not believe only have to see the graves at various cemeteries around the country. He points out that medicines have become very rare for normal people as the hospitals need all they can get for the vast numbers of wounded. he lists the increase of prices of various comodities, and as an example, wheat increased by 200%, sunflower oil 98%, poultry 67%, diesel 99%. He talks about the huge increase in crime, and where gun crime for all of last year was 425, this year from only January to March it is so far 567. Of course nothing of this can be seen in Ukranian media or heard from their politicians, only the constant mantra of "Russia bad" "Putin bad". Da Dzi does not use this specific phrase to sum up, but I will as it is fitting, "You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time.". In Ukraine the reality will eventually break thro the mist and the people will loose their fear of speaking out.
What Da Dzi says is right, but it needs courage to speak out, and while people know that any attempt to do so will lead to the SBU basement to join the thousands already there, I suspect the silence of normal people will continue.